The girls of F(x) are back with another exciting dance title track called "Electric Shock" from their mini-album of the same name. The response for the song is huge, as the music video hit 10 million views in less than a week since its release on June 12th. Considered as SM Entertainment's underrated experimental group, F(x) is finally starting to hone in on their group sound. Though "Electric Shock" is not much different from their previous, heavy-trance synth, hook-heavy dance tracks such as "Nu Abo," and "Pinocchio," it's nice to see the girls sticking with a sound and concept that's consistent with their previous image. Though the 'experimental' description makes them sound like the dark horse in such a large, polished company like SM, I like that they stand out from the rest of their label-mates. While DBSK, SNSD, Super Junior, and currently EXO-K/M are well received in their respectable ways, F(x) brings an unexpected funky edge to what may otherwise be just another elite group of ready-born royalty. The newer though no longer veteran group has experienced the temporary loss of their main rapper Amber, done so with the company plan to convert their image into a more cute, feminine one. Thankfully, fan protests were overwhelming enough that Amber was brought back into the group, and their original bold and high-hype image was retained. That's why, though extremely addictive track "Electric Shock" doesn't bring anything new to the table, at least it strongly resonates F(x)'s original style.
From Left to Right: Luna, Sulli, Krystal, Victoria, Amber |
Promotional teaser photo for "Electric Shock" mini-album |
Check out the tracks from the "Electric Shock" mini-album below:
"Electric Shock" MV (Eng Sub)
"Jet"
"Zig Zag"
"Beautiful Stranger"
"Love Hate" (Weirder, surprisingly catchy)
"Let's Try"
Also check out their live comeback stages below:
F(x) "Electric Shock" + "Jet" Comeback on Mnet
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